The annual International Spa Conference – which this year attracted over 2200 attendees and about 200 exhibitors – is an amazing way to learn about new products; talk industry trends; listen to inspirational, thought-provoking speakers; feast from a buffet of new ideas; and mingle with people from all pockets of the spa industry.
One of my favourite things to do is attend the Expo to check out new products. There are so many great stories here. One new line I stumbled across is a collection of lifestyle clothing called EA Apparel.
“All pieces are meant to celebrate a woman and make her feel beautiful,” says Las Angeles-based founder and designer, Liz Ratcliff.
EA Apparel is also a “season free” line that’s great for travel because it’s light, wrinkle free and rolls up so easily. Liz tells me that her goal was to bridge the gap between comfortable and sexy, and she’s done it.
Fabric is a soft, easy-to-wear 95% Modal plus 5% Spandex. Modal is made from birch trees and is a totally sustainable product. Liz says that even the small amount of chemicals used in production is recycled. The line launched with seven pieces and now offers 17 – from bootie shorts for $50 to a full jumpsuit for $275.( U.S.)
Liz’s story is an interesting one and not uncommon in a recessionary economy. A member of the spa industry from 1995 to 2009, she lost her job due to cutbacks and turned what she calls a “trauma crash” into a new business.
“I knew what was missing from my wardrobe,” she says, “and I wanted to create a collection that could combine my spa roots, my love for travel and active living, and I now I have a collection to wear for all those occasions – everywhere and anywhere – hence the name EA Apparel.”
Love the clothes! And, the tag line – “wellness apparel for living” – we like that too!