Collection 01

Debut collection from ea apparel focuses on versatility and allure

LOS ANGELES, CA (March 2011) A new hybrid of wardrobe essentials for women, ea apparel makes its debut statement with total clarity. Adaptable, elegant, functional and sexy, the pieces that make up Collection 01 are a clear vision of the life and feeling embodied by the new brand, based in Los Angeles. In this 7–piece assortment of covetable separates and signature accessories, women who desire high style without giving up high comfort will find a wardrobe designed to work Everywhere Anywhere.

ea Collection 01 consists of brand–distinguishing silhouettes that hover, caress and frame different parts of the body, leaving room for every woman to find her best shape and express her personal image. Inspired by the fluid side of 70´s fashion, all of the pieces share a yin–yang attitude of quiet drama, pairing precision with movement.

ea signature cuts include gently draped backs, dramatic sleeves, and wide, easy–toslide– off–the–shoulder necklines. Leggings, harem–esque pants and a small, stay–put boy short ground the looks. Other slip–on items include a strapless jumpsuit and long dress, both with flexible waistlines and endless possibilities. Topping the group, ea´s signature statementmaking accessories include a hooded scarf designed to provide infinite options for draping, baring or cocooning.

The line is cut in a soft, supple jersey made from organic bamboo fibers. There are no rough edges against the skin: Flat–lock seams and heat transfer labeling make for a delicious feel. Collection 01 bamboo jersey done in a simplified palette of basic black.

Founded by longtime spa executive Liz Ratcliff, ea is dedicated to providing women with clothes that instill sensual comfort, confident ease and an edgy attitude. Reflecting her deep knowledge of wellness – acquired during various posts with the Viceroy, Four Seasons and St. Regis hotel groups – the brand taps into a wellness–aware mindset – one that seeks balance in work and life, and in body, mind and spirit. ea touches a woman´s skin and soul.
“ea means so much to me – as an entrepreneur and as a woman. Starting a business is liberating – just like these clothes,” says Ratcliff. “They let you express yourself. They´re practical, versatile and just amazing to wear. Trust me. I am living in them”
Collection 01 is numbered rather than attached to a time of year to acknowledge its season–free approach: the pieces can virtually be worn any time of year and speak to the modern reality of seasonless dressing and global travel. In fact, the entire line can be packed into a carry on, and with a woman´s own signature pieces – whether easy flats or steep Louboutins – she can easily flow from morning yoga to late–night dinner.
Launch partners include The Spa at Four Seasons Hotel Westlake Village, The Spa at Four Seasons Los Angeles, Kinara Spa in West Hollywood, and W Retreat and Spa in Vieques, Puerto Rico. ea apparel is also available through its own website and at a select group of luxury spas and resorts. Prices for the collection range from $50 – $220.